Creative Communication

Learn the secrets to creative business communications.

Articles

The Importance of Standing Out from the Crowd
Many businesses are afraid to stand out and be original. Instead, they copy their competitors and blend in. This is not a route to success. By Jeffrey Baumgartner -- Read the article...

Video: Communicate to the Individual, Not the Audience
Video. When communicating to an audience, most people make the mistake of speaking to the audience. This is what they should do and why. By Jeffrey Baumgartner -- Read the article...

10 Things Native English Speakers in International Teams Need to Know
In international teams speaking English, it is often the native English speakers who struggle to be understood. Here's why By Jeffrey Baumgartner -- Read the article...

Is Your Strategic Vision Visionary or Boring?
Your strategic vision statement comprises the most important words your company ever writes. You need to be visionary. By Jeffrey Baumgartner -- Read the article...

The Economics of Outrage
Cartoon infographic explains the economics of outrage and why social discourse on social media is a disaster. By Jeffrey Baumgartner -- Read the article...