Archives: Video
Short videos on all aspects of creativity and innovation
Video: Communicate to the Individual, Not the Audience
Video. When communicating to an audience, most people make the mistake of speaking to the audience. This is what they should do and why.
by Jeffrey Baumgartner
Video: Your Mobile Phone Represents One of the Biggest Threats to Your Business Today
Two minute video on threat of smartphones to business and how to use creative thinking to revert the threat.
by Jeffrey Baumgartner
Video: So You Want to Hire Creative People
A short video for managers, human resource professionals or anyone else wanting to hire creative thinkers and innovators
by Jeffrey Baumgartner
Recent Articles
Leading Diverse Teams
Filed under: Business Innovation
Diverse teams are more innovative and smarter than homogeneous ones. But, they are also harder to manager. Here are some tips. By Jeffrey Baumgartner -- Read the article...
Questions you should ask when an innovative project fails
Filed under: Business Innovation
You can learn a lot from the failure of an innovative project, but you need to ask the right questions. Here are those questions. By Jeffrey Baumgartner -- Read the article...
Unmarketing the Competition
Filed under: Business Innovation
A look at creative, but unethical dirty trick marketing campaigns designed to damage the competition By Jeffrey Baumgartner -- Read the article...
Imaginativefulness and the Fisherman
Filed under: Creativity
What does a fisherman wearing a cycling helmet have to do with imaginativefulness? Quite a lot, it seems. By Jeffrey Baumgartner -- Read the article...
Actually, Criticising Ideas Is Good for Creativity
Filed under: Creativity
People have long assumed criticising ideas in a brainstorm inhibits creativity. Research and experience shows that is wrong By Jeffrey Baumgartner -- Read the article...
Imaginativefulness
Filed under: Creativity
Imaginativefulness is a state of heightened imagination in which your mind allows thoughts, memories and ideas to play with each other freely. By Jeffrey Baumgartner -- Read the article...
Why and How to Exploit Alternative Uses for Your Products
Filed under: Business Innovation
Discovering new ways customers use, misuse and could use your products can inspire innovation. Jeffrey Baumgartner explains. By Jeffrey Baumgartner -- Read the article...
The Cost of Not Innovating
Filed under: Business Innovation
If your company fails to innovate, you pay a steep price in terms of loss of leadershop, tight margins, missed opportunities and more. By Jeffrey Baumgartner -- Read the article...
Don't Trust the Status Quo
Filed under: Creativity
Jeffrey Baumgartner has never trusted the status quo. He explains why this is so and why you should also not trust the status quo By Jeffrey Baumgartner -- Read the article...
Index of all creative articles...
