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Creative Differentiation  

The Road to Success Starts with Differentiation

If you want to succeed in business, you need to differentiate yourself from similar businesses. You need to carve out your own unique niche and own it. Do not waste your time trying to be better than the market leader in an existing niche (the market leader already owns that niche). Do not try and do a little of everything to maximise your prospective client base (it is better to have actual clients than prospective ones).

Define your unique niche and own it. Be the market leader of that niche and not another follower of someone else's niche.

Articles


Cartoon: Make People Care About Your Business
Make People Care About Your Business
How and why to use creativity to make your customers care about you, your products and your business By Jeffrey Baumgartner -- Read the article...


Cartoon: Differentiate Your Business
Differentiate Your Business
The most important innovation every company makes is differentiating itself from similar companies, defining its niche and owning that niche. By Jeffrey Baumgartner -- Read the article...


Cartoon: Sales Model Differentiation
Sales Model Differentiation
A great way to differentiate your business is with a unique sales model -- as Salesforce, Amazon and Dollar Shave Club have done. By Jeffrey Baumgartner -- Read the article...


Cartoon: Differentiating Your Business Means Taking a Risk
Differentiating Your Business Means Taking a Risk
Differentiating your business from the competition involves a big risk. Are you brave enough to take it? By Jeffrey Baumgartner -- Read the article...


Cartoon: Differentiation Demands Diverse Thinking
Differentiation Demands Diverse Thinking
In order to differentiate your business, you need to be original and think differently. In other words: get creative. By Jeffrey Baumgartner -- Read the article...

 


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Jeffrey Baumgartner
Bwiti bvba

Erps-Kwerps (near Leuven & Brussels) Belgium