Jeffrey Baumgartner
 

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Introduction
1

Phase 1: The Plan

Journey: Supertrade
Dialogue: Reacquainting
Lesson: Drafting an Innovation Plan

5

6
12
18

Phase 2: The Process

Journey: The Mechanical Chairlift
Dialogue: Robotic Factory Floor
Lesson: The Corporate Innovation Machine

35

36
38
41

Phase 3: Motivation

Journey: One Small Step
Dialogue: Not Enough Ideas
Lesson: 12 Ways to Motivate for Creativity
Lesson: The Three-Cs
Lesson: When the Best Is Not the Best
Lesson: Rewarding Innovation
Lesson: Good Rewards for the Wrong People

63

64
67
71
78
81
85
90

Phase 4: Ideation

Journey: Bridge Down
Dialogue: Too Many Ideas
Lesson: Creative Problem Solving
Lesson: Brainstorming
Lesson: Visual Brainstorming
Lesson: Ideas Campaigns
Lesson: KISS: Keep Ideas Simple, Sweetheart
Lesson: Are Your Ideas Audacious Enough?

93

94
96
99
112
117
122
124
127

Phase 5: Realisation

Journey: Decisions
Dialogue: Decisions, Decisions
Lesson: Evaluation and Implementation
Lesson: When to Kill an Idea
Lesson: What’s Your Plan B?
Lesson: Idea Voting Doesn’t Work
Lesson: Selling Ideas Up the Corporate Ladder
Lesson: Experimentation
Lesson: Concept, Prototype, Production
Lesson: The Creative Idea Implementation Plan

131

132
135
139
150
155
158
164
168
170
172

Phase 6: Culture

Journey: A Clear Path Ahead
Dialogue: A Much Shorter Journey
Lesson: A Dozen Ingredients for a Culture of Innovation
Lesson: Prioritising Innovation
Lesson: Downsizing the Workforce Downsizes Innovation
Lesson: Glorious Mistakes

179

180
184
188
195
199
203

Phase 7: Arrival

Dialogue: Arrival
Journey: Arrival
Lesson: Departing Thought

209

210
213
215

Acknowledgements

About the Author

220

221

 

 

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Publication Date: 1 December 2010
ISBN/EAN13: 9491156004 / 9789491156007
Page Count: 230
Binding Type: US Trade Paper
Trim Size: 6" x 9" / 15.24 x 22.86 cm
Language: English
Inside colour: Black and White


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Jeffrey Baumgartner
Bwiti bvba

Erps-Kwerps (near Leuven & Brussels) Belgium