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The Way of the Innovation Master

A new book by Jeffrey Baumgartner

Learn everything you need to know to set up an innovation process in your company!

If you have been put in charge of innovation in your organisation; if you are considering rolling out a structured innovation programme in your company; if you need to improve your innovation process; then this book is for you!

The Way of the Innovation Master will teach you everything you need to know about launching a successful and profitable innovation process in your company, institution or non-profit organisation. In particular, you will learn...

Better still, The Way of the Innovation Master is not your usual business book full of dry prose and unexciting case studies. Rather, it takes a creative and entertaining approach that combines a mystical journey, a sometimes surreal dialog and a series of concise lessons which make and illustrate the key points of the book.

The result is surely the most entertaining AND useful business book you will read this year! Get your copy now, and learn the secrets of a successful innovation program, before your competitors do!



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Publication Date: 1 December 2010
ISBN/EAN13: 9491156004 / 9789491156007
Page Count: 230
Binding Type: US Trade Paper
Trim Size: 6" x 9" / 15.24 x 22.86 cm
Language: English
Inside colour: Black and White


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Jeffrey Baumgartner
Bwiti bvba

Erps-Kwerps (near Leuven & Brussels) Belgium