Jeffrey Baumgartner

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Cartoon: employee tells CEO company has been disrupted

Workshop: How to Survive Disruptive Innovation  

Disruptive innovation has been around for ages. In the early 1900s, horses were the norm for personal transportation, horse businesses (saddlers, horse feed distributors, iron mongers, carriage makers, etc) abounded and the number one pollution problem in cities was horse poop. Then, Henry Ford launched his inexpensive motorcar and in a few years, those horse businesses had largely gone out of business and a different kind of pollution became a problem.

Today, Uber is the byword for disruptive innovation, but advancing technology, the low cost of technological innovation cheap labour in developing economies means that any business sector could be disrupted like horse businesses a century ago and taxi businesses today.

Is your business prepared? Could you survive if an upstart in Silicon Valley launched an app that delivered the same value to your customers as your products do today?

If your business sector were disrupted, You would have three choices: denial, lobby for protective legislation or innovate. This workshop will teach you and your team how to innovate as if your corporate life depended upon it. One day, it just might!


In this workshop, we will develop and explore potential disruptive innovations that could threaten your business. Then we will devise and develop innovative actions you and your team could and should make to protect your company against disruption.

Best of all, you will almost certainly leave the workshop with innovative ideas you can develop now − even without being threatened by disruptive innovation.


Although this workshop tackles a serious issue, it is also a lot of fun and is great for annual meetings and other strategic events.

Coaching Follow Up

After the workshop, I can coach you and/or your colleagues through the potentially challenging process of taking an exciting, big, creative idea from the workshop on through development and implementation.


Workshop Options

Half Day

If time is tight, the half day workshop is ideal. It will give us sufficient time to describe an extreme scenario, learn how to build creative ideas quickly in response to the scenario, and learn how test ideas quickly. However, there will not be sufficient time to develop ideas fully or explore implementation strategies.

One Day

A one day workshop covers the material of the half day workshop and provides time to explore more creative thinking techniques, build ideas more comprehensively and work on basic implementation strategies.

One and a Half Days

A one and a half day workshop provides more time to develop ideas and implementation strategies. In addition, I find that when people return to a creativity workshop after a night's sleep, they are often inspired by new ideas in the morning. A one and a half day workshop allows them to develop and present these ideas.

Next Step: Let's Talk

If you are at all interested in this workshop or want more information, then let's talk. Follow this link to contact me.

What people say about my work

"Your perspectives are very enlightening... In an ocean of not-so-useful info about innovation, you manage to get the perls on a regular basis."

"An energetic & stimulating speech on the future of creative idea generation!!"
Organisers of TEDxULB

"This is one of the best workshops we have ever organised. It is highly intellectual, splendid with extraordinary resources and activism. We really appreciate your remarkable efforts, exemplary cooperation, humble attitude and excellent interaction with our team."
A Saudi Arabian Conglomerate

"I could not be more pleased with the final result. In spite of the fact that the workshop participants were people who, I think, would never try to participate in an event devoted to creativity - company and university top managers - Jeffrey made them enjoy creative thinking and produce a result that, if implemented, will give origin to many improvements in the Algarve region."
Portuguese Association for
Creativity and Innovation

"When I walked in the room and saw the projector, I thought 'oh no, another boring presentation from [top five consultancy firm]!' I was delighted that in fact it was an interactive workshop where we actually applied anticonventional thinking. Very refreshing"
Philip Morris International

"Thank you for sharing your ideas and insights and good energy with all us creative folks round the world."
Washington State Government

"I woke up the next morning just bursting with ideas!"
The European Commission

In addition to the above, I have also worked with the Government of Dubai, the Algarve region of Portugal, the European Commission, Indian Institute of Technology, TE Connectivity, Afton Chemicals, Genentech, Frito-Lay, Sirris, Dexia Bank, Transearch, Southeast Water, Eyes & Ears of Europe; and have spoken at conferences including the World Innovation Convention, eSummit Mumbai, South African Innovation Summit, European Conference on Creativity and Innovation, TEDx and the Brussels Imagination Club (which I co-founded).


Next Step: Let's Talk

If you are at all interested in this workshop or want more information, then let's talk. Follow this link to contact me.


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Jeffrey Baumgartner
Bwiti bvba

Erps-Kwerps (near Leuven & Brussels) Belgium




My other web projects

My other web projects 100s of articles, videos and cartoons on creativity - possibly useful things I have learned over the years. reflections on international living and travel. - paintings, drawings, photographs and cartoons by Jeffrey